Kill A Mockingbird By Harper Lee - 1165 Words

Pheng Lao Mr. Abbott English 9 15 December, 2015 To A Mockingbird Essay In the novel, To Kill A Mockingbird, by harper lee, the setting is based on a little town, Maycomb, as scout grows up she sees the changes in her society, role of women, and courage. Scout learns more about the world as she grows up and she starts to see the discrimination between the blacks and the whites. Scout hears a lot about Boo Radley but never sees him. She knows how her society is bad from the day Tom Robinson’s trial and from all the rumours that were made of Boo Radley. Scout fear and emotion changes grows up throughout the novel to kill a mockingbird when she learns the truth about her society and the world she lives in. In the trial†¦show more content†¦Even though Bob Ewell was the real suspect, they never knew that, and without real evidence Tom Robinson was guilty. Scout notices how her community works and knows why Boo will never come out of his house in this bad, judging society. From being disrespectful to others, Scout grows up being mature like her father, Mr. Atticus. She knows everyone should be treated equally and fair. On the first day of school, Scout had a lot of fights, especially with Walter, but later on, Scout notices how a person should all be equal, so Scout became friends with Walter and gave him respect. In a small town like Maycomb, everyone can make rumours and believe one another just by judging each other. In this community everyone was scared of a house couple blocks away from the Finch household. There was a person living in there named Boo Radley and there were many rumours about him. Miss Stephanie said, boo was sitting in the living room cutting some items from the Maycomb Tribune to paste in his scrapbook. His father entered the room as Radley passed by, Boo drove the scissors unto this parents leg, pulled them out, wiped them on his pants and resumed his activities† (Lee, 11). When Scout was a young child she believed all these rumours. She was scared of Boo w ithout knowing him. Later on in the novel she says â€Å"It s only scary in books† because she now knows that rumours

Convergent Marketing Communication Industry Marketing

b) how do technologies, push strategy and pull strategy apply in a convergent marketing communication industry Technology-push strategy: Website can be the place that can let customer easily to get news and updated of the new designs of the boots at John’s boots. Then, they can per-order and purchase online at John’s Boots’s website. Other than this, customer also can put the ordering through the phone call or phone apps (John’s Boots app). 4. How do digital marketing, social media and content marketing used together to drive consumer behaviour? Convergent marketing Help to drive consumer behaviour digital marketing The digital technologies like internet that is a platform that can deliver the product detail and the good sharing of†¦show more content†¦Regarding John’s Boots, their brand image is from they produce the quality products to the consumer like comfort to wear and good material. †¢ Social media: Social media like advertising is good to let more people to know about John’s Boots and maintain the customer who is support John’s boots products. A new and trendy design can attract the sight of the boots lover. In the additional, there are more people to know about John’s boots is good quality boots and comfort to wear. To know and understanding the product of the competitor. Regarding John’s Boots, competitive advantagesis good to avoid the same the same idea or trend with competitor and understanding strength of their design and marketing strategy. †¢ Social media: From the social media, we can know that the strategy of the competitor and their boots design. Some more, we can also know their consumer age and ability spend range. Good quality in material Regarding John’s Boots, product featuresis good and lasting on the material. †¢ online blogs: John’s boots can create an online blog is just the material which use by John’s Boots and the experiments that made by John’s boots which is prove the good material that use for produces the product. In the additional, John’s boots can elaborate the design of boots at Johns’ boots how they concern of the consumer that can wear their boots in comfort way besides of the material. Online website and theShow MoreRelatedMarketing Communication Across A Convergent Industry1026 Words   |  5 PagesApply marketing communication across a convergent industry Assessment Task 2: Case study Part A: Identify the convergent environment: 1. Consider the traditional 4Ps of marketing strategy regarding: a) how have they helped John’s Boots to gather data on target markets and individual preferences? 4Ps of marketing strategy How have they helped John’s Boots to gather data on target markets and individual preferences Product strategy †¢ Products quality: Safety to wear, comfort, good material bootsRead MoreWhat Is The Impact Of Convergence On The Traditional Marketing Industry1531 Words   |  7 PagesOutline what is the impact of convergence on the traditional marketing industry. Review and identify the role of traditional siloed sectors of marketing, advertising and public relations. 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Multicultural Health Issues and Health Care Practices

Question: Discuss about theMulticultural Health Issues and Health Care Practices. Answer: Introduction The multicultural group chosen are the Croatians who migrated to Australia in four waves each in a particular year. The first wave began in 1851, then 1947, the 1980s and recently the 1990s. The recent migrants who came as refugees are composed of the middle ages, married and in many numbers professionals thus having a health care encounter with this group require a professional with cultural sensitivity. This paper explores this cultural groups religious, social, economic and cultural beliefs in regards to health care dispensation, perception, seeking, interaction among others (Anon, 2016). The religious perspective of the Croatians is closely related to the Christian calendar. They celebrate the All Saints day on first November, where they pray at the cemeteries putting chrysanthemums as a remembrance of their dear ones (Anon, 2016). Again, the Assumption of Mary on the fifteenth of August involves prayers as well. Moreover, Easter and Epiphany are celebrated in late March and early April and sixth of January respectively. On these special days, clients have special needs and therefore, confirming with them, and their families help meet their desires. For instance, a religious leader may be availed in the hospital to pray for the sick on these special moments. Allowing them to undertake their religious activities is paramount as a nursing intervention, intriguingly, none of their practice related to religion and fasting affects the delivery of care or poses a nursing ethical dilemma (Anon, 2016). As part of the nursing plan of care, the Croatian cuisines are considered according to the clients preference. For instance, breakfast mostly includes toast and fruit light meals. Importantly, morning tea mainly includes ham, sliced meat, pickled vegetables, cheese and fresh bread. Wine or liqueur that is homemade may be added. Also, there could be traditional pastries, cakes, and sweets after the meal. Often, black tea is used during this time. Lunch involves stews or soup immediately followed by vegetables and meat. Fasting is dependent on the clients strength in religion and is carried out in preparation for the special days like Epiphany (Uzun and Sevin 2015, pp.3400-3408.). Many of the Croatians communicate in a voice that is loud and possess a style of communication that is animated. However, they may have communication problems with English and as an enrolled nurse, using a specific and clear language in making decisions that are informed and communicating the clients prognosis is vital for continuity of care (Colic-Peisker 2012, pp.149-166). Moreover, the expectation from most Croatians of maintaining a direct eye contact and keeping a personal space in non-verbal communication is essential. Additionally, most of the Croatians have no direct impediments to seeking health care since they adhere to the modern culture of treatment and maintaining health like doing exercises, frequent checkups, taking prescribed medications from a general practitioner (GPs) among others. One common health practice among the Croatian senior citizens include massage, seeking care by faith healers and herbal medicines because of their experiences in Croatia earlier in life. However, this has changed over time due to modernisation and mixture of cultures. Residential support and care are a fear that most of them evade by refusing to admit their illnesses and pain (Internations.org, 2016). Most of the people from this group experience stressors like social isolation, language barriers, and adoption of a new culture in Australia. Some of the manifestations of these strains include paranoia, depression, low self-esteem among others. Discrimination by all the systems from health, justice, social, economic and others has triggered a mindset of fear and decreased interaction (McAllister 2016, pp.1-17). Both the federal and State governments have tried to tackle this problem by enacting policies similar to those of the Aboriginals and the Torres Strait Islanders and gradually, the problems are fading. Other common stressors for this group are related to normal human fears like death and disability. In a clinical setting, alleviating these concerns through guidance and counseling, health teaching among other interventions can shorten the time of recuperation (Hawkins 2011, pp.248-249). The senior citizens are the group affected by the primary cultural practices in Croatia such as the use of herbal medicines and traditional healers. For instance, a senior man who fled Croatia in the recent immigration phase still clings to the fact that bleeding and pain have to be tolerated by men and it is only women and children who may express their real feeling of it. It significantly hinders the way a nurse can rate the pain that the client is feeling (Morawska 2010, pp.196-197). A case where the client is having abdominal pain due to intestinal obstruction and pretends not to be feeling the intensity of the pain can lead to a misdiagnosis and eventual aggravation of the disease. Therefore, explaining the importance of honesty and openness to the patient helps in the overall and multidisciplinary administration of health care (McAllister 2016, pp.1-17). Since many of them are affiliated to Roman Catholic, death is a moment of observing religious rites and rituals. Administration of the last rite is one of this practices that is given at the time of dying. It is one among the rosarys seven sacraments, and it represents the events of Our Lady and the life of Jesus Christ. They use beads of the rosary as a helper in praying. Moreover, particular families may prefer that a Croatian priest helps the patient during his/her last moments to death for sanctification. The last rite can be conducted just before or immediately after death, and some families may prefer to groom and dress the corpse before being taken to a funeral home. Many of the Croatians prefer being buried according to the Christian ways as opposed to cremation. However, some of the families cremate the dead and return the ashes to the family homeland in Croatia. Therefore, death and burial are dependent although many of them prefer burial as stipulated in the Bible (Dss.gov .au, 2014). The Croatians migrated to Australia in four phases, and some have tightly held to their culture while others have been assimilated into the Australian way of life. Their religious practices and special days are similar to the Christian ways since they embrace Roman Catholicism. Moreover, special cuisines like meat dish, black tea, sweets, and seafood are mostly used by this group. They have a special way of communication which may be in an animated style. Also, some may have a problem communicating in English since The Croatian language is entirely different. They also have stressors like social discrimination and language barrier. Burial and death practices conform to the Roman Catholic ways. Nursing interventions are mainly inclined to cultural sensitivity, altruism, and multidisciplinary engagements. Reference List Anon, (2016). [online] Available at: https://www.diversicare.com.au/wp-content/uploads/2015/10/Profile_Croatian.pdf [Accessed 29 Sep. 2016]. Colic-Peisker, V. (2012). Croatians in Western Australia: migration, language and class.Journal of Sociology, 38(2), pp.149-166. Dss.gov.au. (2014).The Croatia-born Community | Department of Social Services, Australian Government. [online] Available at: https://www.dss.gov.au/our-responsibilities/settlement-and-multicultural-affairs/programs-policy/a-multicultural-australia/programs-and-publications/community-information-summaries/the-croatia-born-community [Accessed 29 Sep. 2016]. Hawkins, R. (2011). Migration, Class, and Transnational Identities: Croatians in Australia and America, by Val Colic-Peisker.Labor History, 52(2), pp.248-249. Internations.org. (2016).Croats in Australia Croatian expats in Australia | InterNations. [online] Available at: https://www.internations.org/australia-expats/croats [Accessed 29 Sep. 2016]. McAllister, I. (2016). National identity and attitudes towards immigration in Australia *.National Identities, pp.1-17. Morawska, E. (2010). ValColicà ¢Ã¢â€š ¬Ã‚ Peisker . Migration, Class, and Transnational Identities: Croatians in Australia and America. (Studies of World Migrations.) Urbana and Chicago : University of Illinois Press . 2008 . Pp. xii, 252. $45.00.The American Historical Review, 115(1), pp.196-197. Uzun, . and Sevin, S. (2015). The relationship between cultural sensitivity and perceived stress among nurses working with foreign patients.J Clin Nurs, 24(23-24), pp.3400-3408.

The Great Gatsby6 Analysis Essay Example For Students

The Great Gatsby6 Analysis Essay In the novel, The Great Gatsby, by F. Scott Fitzgerald, we know that Gatsby, the main character, is a mysterious man who doesn’t seem to show much personal growth throughout this book. Although, we do learn a lot about him through what the other characters reveal. We learn many different things about Gatsby through these rumors that it helps give us a better understanding of things. In the beginning of this novel everyone seems to know, or at least have heard, about Gatsby. He is talked about a lot and it is manly in a good way. Gatsby appears to be a very powerful person who also has a lot of respect from people. He has a very strange and kind of mysterious personality. For example when he has his party’s, usually on ever Saturday night, he seems to isolate himself from everyone else there. He is spotted outside with his hands in the air just starring. We will write a custom essay on The Great Gatsby6 Analysis specifically for you for only $16.38 $13.9/page Order now In the next few chapters we know that Gatsby is a very wealthy man, but no one really knows how he has all of that money. We begin to hear rumors from other people. For example we begin to get the impression that Gatsby and Wolfsheim are involved in some type of illegal activity, which is where he may be getting his money. Also Catherine says that she heard that Gatsby had inherited his money from either a nephew or a cousin. Gatsby also does another strange thing, he wants to meet with Jordan Baker at his party. We then find out a few days later that Gatsby, Nick, and Daisy are all having tea at Nick’s house. Nick and Gatsby also are becoming closer friends, maybe it’s because Gatsby just wants something. In the final few chapters we finally get to see Gatsby’s true colors. We see that Gatsby is expressing love towards Daisy when they all decide to go to New York for the day. Tom becomes suspicious and accuses Gatsby of having an affair with his wife and also being a bootlegger. Gatsby tells Tom that he and Daisy love one another and that they are going to be together like they once were in the past. Gatsby was wrong and Daisy ends up staying with Tom. Myrtle Wilson is then ran over by Daisy but Gatsby says that he will take the blame and ends up getting shot. At the beginning of this novel we thought that Gatsby was a well liked, popular guy, but it turns out that no one shows up to attend his funeral. Although Gatsby didn’t show much personal growth this story, we were still able to learn a lot about him through the other characters in this novel. This kind of made Gatsby a little less mysterious. Bibliography:

Website Analysis Essays - Humancomputer Interaction, Web Page

Website Analysis The Rhode Island Department of the Attorney General' s Website is very easily accessed through any Internet provider. The domain address for this site is Http://www.riag.state.ri.us. This site was just uploaded in June when Sheldon Whitehouse took office. The site was completely re designed. When the home page is opened, the background is a soft white. The logo for the attorney generals office is a banner across the top of the page. The page shows a small picture of the Sheldon Whitehouse, the attorney general of Rhode Island. The site links are on the left side of the page. These links are broken-down into three categories: The Department, Divisions, and Public Information. Current news is down the right side. Under neither the picture of Sheldon Whitehouse are some other bulleted links. Below that is a contact line that encourages questions and comments. Along the bottom of the page is a navigation bar that gives the user access to any of the links along the left side of the page. Graphics and Design The home page is has a classic WebPages design. The two graphics on the page do the best to not draw away from the overall purpose of the page. The graphics are subtle enough but give it a nice change of pace, other than just text. The design after this is the same on every page. The text or information is on the left and the links are on the right of the page. The links are organized in a block navigation bar. The categories are titled in white with a blue background. The individual links are in black with a yellow background. The navigation box is very user friendly and they work. All of the other information on the page is links also. They are linked in blue hypertext. All information on the home page is linked to articles with more information once selected. Along the left side is the current news. All of the links that are attached to the homepage are design with the same plain white background and have the logo across the top of the page. The links are placed in the same spot. The link turns red when you are actively on that page. And all have the navigation bar at the bottom of the page. The linked pages are mostly text. There only two other pages with graphic these are the linked pages call organizational chart and the Tour of the departments. Content The content of the page is mostly geared toward giving people general information about the office of the Rhode Island Attorney general. The sites content is broken-down into three parts. First the Department, this links pages about Sheldon Whitehouse, the mission, past history, a tour of the department, and an organizational chart. The next part is Divisions; this has links to the four divisions of the office of the Attorney General. These divisions are the Executive, Adminstrative, Criminal, and Civil Divisions. Also has a link to their Policy and Prevention. The last grouping is the Public Information section. The section has links to the Public Information office, Press Releases, and Access to public records. The links also include the Open Meeting Act and Advisory opinions. These links can be accessed from any page on the website. Other links include the Bureau of Criminal investigation, Consumer Information, Domestic Violence, Senior protection, Victim/Witness Assistance, Law enforcement and Judicial links. The Content also includes Press releases of current news and complaints. Ergonomics This site has above average ergonomics, especial for a fairly new site. The site is easily navigated through. Each Link is clearly stated what you are accessing when you click on each individual link. When one clicks a link the page is brought up promptly. The user is given the option to navigate to any page when one selects a page. The home link is always at the top of the page. The user will have an easy time moving through the site quick and smoothly. Interactivity The site does not have much interactivity. The only interactivity the site suggests is a contact link that contacts the user directly to the site's e-mail address. The email address to the site [emailprotected] I did contact the host. An

Jollibee International Expansion Essay Example

Jollibee International Expansion Essay Example Jollibee International Expansion Paper Jollibee International Expansion Paper JOLIBEE CASE ANALYSIS Summary Jollibee, a fast food chain, based in Philippines was able to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people. With the success in the home country, the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company, it was at a critical point, where it began to revisit its strategies to expand its international operations and explore new markets. Advantages in the Filipino market Jollibee’s early strategy in the Philippines market was to concentrate on the taste of the burgers. The taste and the size of the Jollibee’s burgers were made for the Philippine market. The taste of their burger appealed to the local people. Jollibee entered the fast food business in 1977. When McDonald entered the Philippine market in 1981, Jollibee already had a brand name for itself. This gave the first mover advantage over McDonalds. MacDonald with its money power moved very quickly. Jollibee’s, having had some success with its burgers; start expanding quickly to compete with McDonalds. They build volume on the reputation they had earned before McDonalds entered their market. One more advantage Jollibee had in the Philippine market was that they were the local company. The people could associate themselves with the company. This was emphasized in 1983 when the political climate in the country became instable. Jollibee continued to expand where as McDonald slowed down its investment in this market. The subsequent rise in the nationalism and local pride helped Jollibee secure a dominant position in the Philippine market. International Expansion under Tony Kitchner When Tony Kitchner joined the company as the first head of the international division, Jollibee already had a few failed attempts to entry into international markets. Kitchner was very efficient in creating the international division and implementing his strategy. He was instrumental in getting partners with good market connection for Jollibee. This was one of the major problems for Jollibee in its initial shot at international expansion. Kitchner implemented a two-part international strategy which comprised of â€Å"targeting expats† and â€Å"planting the flag. † The idea behind the targeting expats was to ease the company into the unfamiliar market. Although the segment was very small, its success allowed the company to generate momentum for further expansion in the market. By targeting the niche market, Kitchner was trying to take advantage of the brand recognition in the home market. On the other hand, â€Å"plant the flag† proved to be a executed poorly. Kitchner wanted to create big organization under his leadership. In the haste to entry the markets quickly, Kitchner did not study the market thoroughly before entering it. Planting the flag did have competitive first mover advantage like the company found out in its local market. However, there is a need to study the market before entering it. The unprofitable venture in the Middle East could have been avoided has research been done prior to entering. Also, Kitchner neglected the high cost of establishing market in new countries. While Kitchner created the new division to higher international standard there was a growing distance between the local and the international division. The local team were looked down up on by the member in the international division. This did affect the day operational efficiency of the company. Kitchner could have taken some step to curb the growing distance between the two divisions. Future International expansion The undeveloped Papua Guinea market provides the best option to leverage the company’s organizational skills. However, the country is not big enough to support 20 stores which the company thinks is critical mass for a new country. Even though the perspective partner was willing to invest all the money for the stores, Jollibee would have its brand value at risk if the stores don’t work. The profits being offered by the partner is uncertain and understandably low, the company would be better off staying away from this market. The fourth store in Hong Kong can give Jollibee the brand awareness to expand its operations in the country. This could be useful in attracting better partners. However given that the current stores were unable to attract Chinese customers as well as employees, the success of a fourth store is highly unlikely. It would be better for Jollibee to concentrate on improving the operations of the current store than opening a new one at this juncture. The Daly City is currently best opportunity for expansion for Jollibee. With a huge affluent Philippine population and relatively less competition prospects for the success of this store were bright. Also, like in Guam, California has a large population of Asian American which the company could target with changing the menu a lot.

Brand Building Essay Example | Topics and Well Written Essays - 1000 words

Brand Building - Essay Example Brand image is developed with time through strategies such as promotional campaigns and maintaining a consistent theme such as superior quality (Kotler & Keller, 2005). Conversely, brand image can only be authenticated by customers’ direct experiences. Therefore, proper segmentation, positioning and targeting are imperative to ensure that customers appreciate the company’s brand image. The purpose of this paper is to consider the renowned Samsung brand, discussing various strategies through which the company develops and maintains its position in the market. Part 1 The Samsung brand is one of the most renowned international brands. The Samsung brand encompasses a number of subsidiaries and affiliated businesses, which operate under the Samsung Group, a South Korean conglomerate headquartered in Seoul’s Samsung Town. Steve, who is a close friend, is an extremely loyal customer of the Samsung brand (Kotler & Keller, 2005). From his cell phone to his television and other technological devices, Steve only trusts the Samsung brand. According to Steve, his loyalty to the Samsung brand can be attributed to the company’s robust brand building activities. Steve argues that Samsung’s frequency programs and brand image building activities sustain his loyalty to the brand. ... Steve gave an instance of when his Samsung Galaxy Tablet experienced audio difficulties and upon taking it to a Samsung service centre, the problem was fixed almost instantly at no cost. Therefore, Samsung maintains and reinforces its positive brand image, thus maintaining the loyalty of customers such as Steve. Trust plays a pivotal role in enhancing attitudinal and behavioural loyalty to the Samsung brand (Clottey, Collier & Stodnick, 2008). Since Steve trusts Samsung products, as well as the brand’s positive image, he believes that Samsung’s competitive brands such as Toshiba, Sony and Nokia are relatively unreliable, particularly with regard to the quality of their products, as well as after sales services such as servicing, repair and maintenance. Steve also believes that certain competitive brands are targeted at specific markets such as Asian markets in the case of Toshiba products. Based on Steve’s assertions, it is clear that Samsung’s brand equit y is extremely strong, thus the Samsung brand is one of the company’s most valuable assets, which consequently enhances the financial value of the company (Jensen & Hansen, 2006). Elements of the Samsung brand that speak to its extensive brand equity include customer recognition of visual elements such the Samsung logo, as well as recognition of the brand’s values such as quality. The brand has, therefore, been able to position itself positively in the customer’s mind. The superior quality of Samsung products and the effectiveness of its frequency products make the brand preferable to customers within the target market. Part 2 According to Kotler & Keller (2005) segmentation entails dividing the market into small groups or