Website Analysis Essays - Humancomputer Interaction, Web Page

Website Analysis The Rhode Island Department of the Attorney General' s Website is very easily accessed through any Internet provider. The domain address for this site is Http://www.riag.state.ri.us. This site was just uploaded in June when Sheldon Whitehouse took office. The site was completely re designed. When the home page is opened, the background is a soft white. The logo for the attorney generals office is a banner across the top of the page. The page shows a small picture of the Sheldon Whitehouse, the attorney general of Rhode Island. The site links are on the left side of the page. These links are broken-down into three categories: The Department, Divisions, and Public Information. Current news is down the right side. Under neither the picture of Sheldon Whitehouse are some other bulleted links. Below that is a contact line that encourages questions and comments. Along the bottom of the page is a navigation bar that gives the user access to any of the links along the left side of the page. Graphics and Design The home page is has a classic WebPages design. The two graphics on the page do the best to not draw away from the overall purpose of the page. The graphics are subtle enough but give it a nice change of pace, other than just text. The design after this is the same on every page. The text or information is on the left and the links are on the right of the page. The links are organized in a block navigation bar. The categories are titled in white with a blue background. The individual links are in black with a yellow background. The navigation box is very user friendly and they work. All of the other information on the page is links also. They are linked in blue hypertext. All information on the home page is linked to articles with more information once selected. Along the left side is the current news. All of the links that are attached to the homepage are design with the same plain white background and have the logo across the top of the page. The links are placed in the same spot. The link turns red when you are actively on that page. And all have the navigation bar at the bottom of the page. The linked pages are mostly text. There only two other pages with graphic these are the linked pages call organizational chart and the Tour of the departments. Content The content of the page is mostly geared toward giving people general information about the office of the Rhode Island Attorney general. The sites content is broken-down into three parts. First the Department, this links pages about Sheldon Whitehouse, the mission, past history, a tour of the department, and an organizational chart. The next part is Divisions; this has links to the four divisions of the office of the Attorney General. These divisions are the Executive, Adminstrative, Criminal, and Civil Divisions. Also has a link to their Policy and Prevention. The last grouping is the Public Information section. The section has links to the Public Information office, Press Releases, and Access to public records. The links also include the Open Meeting Act and Advisory opinions. These links can be accessed from any page on the website. Other links include the Bureau of Criminal investigation, Consumer Information, Domestic Violence, Senior protection, Victim/Witness Assistance, Law enforcement and Judicial links. The Content also includes Press releases of current news and complaints. Ergonomics This site has above average ergonomics, especial for a fairly new site. The site is easily navigated through. Each Link is clearly stated what you are accessing when you click on each individual link. When one clicks a link the page is brought up promptly. The user is given the option to navigate to any page when one selects a page. The home link is always at the top of the page. The user will have an easy time moving through the site quick and smoothly. Interactivity The site does not have much interactivity. The only interactivity the site suggests is a contact link that contacts the user directly to the site's e-mail address. The email address to the site [emailprotected] I did contact the host. An

Jollibee International Expansion Essay Example

Jollibee International Expansion Essay Example Jollibee International Expansion Paper Jollibee International Expansion Paper JOLIBEE CASE ANALYSIS Summary Jollibee, a fast food chain, based in Philippines was able to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people. With the success in the home country, the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company, it was at a critical point, where it began to revisit its strategies to expand its international operations and explore new markets. Advantages in the Filipino market Jollibee’s early strategy in the Philippines market was to concentrate on the taste of the burgers. The taste and the size of the Jollibee’s burgers were made for the Philippine market. The taste of their burger appealed to the local people. Jollibee entered the fast food business in 1977. When McDonald entered the Philippine market in 1981, Jollibee already had a brand name for itself. This gave the first mover advantage over McDonalds. MacDonald with its money power moved very quickly. Jollibee’s, having had some success with its burgers; start expanding quickly to compete with McDonalds. They build volume on the reputation they had earned before McDonalds entered their market. One more advantage Jollibee had in the Philippine market was that they were the local company. The people could associate themselves with the company. This was emphasized in 1983 when the political climate in the country became instable. Jollibee continued to expand where as McDonald slowed down its investment in this market. The subsequent rise in the nationalism and local pride helped Jollibee secure a dominant position in the Philippine market. International Expansion under Tony Kitchner When Tony Kitchner joined the company as the first head of the international division, Jollibee already had a few failed attempts to entry into international markets. Kitchner was very efficient in creating the international division and implementing his strategy. He was instrumental in getting partners with good market connection for Jollibee. This was one of the major problems for Jollibee in its initial shot at international expansion. Kitchner implemented a two-part international strategy which comprised of â€Å"targeting expats† and â€Å"planting the flag. † The idea behind the targeting expats was to ease the company into the unfamiliar market. Although the segment was very small, its success allowed the company to generate momentum for further expansion in the market. By targeting the niche market, Kitchner was trying to take advantage of the brand recognition in the home market. On the other hand, â€Å"plant the flag† proved to be a executed poorly. Kitchner wanted to create big organization under his leadership. In the haste to entry the markets quickly, Kitchner did not study the market thoroughly before entering it. Planting the flag did have competitive first mover advantage like the company found out in its local market. However, there is a need to study the market before entering it. The unprofitable venture in the Middle East could have been avoided has research been done prior to entering. Also, Kitchner neglected the high cost of establishing market in new countries. While Kitchner created the new division to higher international standard there was a growing distance between the local and the international division. The local team were looked down up on by the member in the international division. This did affect the day operational efficiency of the company. Kitchner could have taken some step to curb the growing distance between the two divisions. Future International expansion The undeveloped Papua Guinea market provides the best option to leverage the company’s organizational skills. However, the country is not big enough to support 20 stores which the company thinks is critical mass for a new country. Even though the perspective partner was willing to invest all the money for the stores, Jollibee would have its brand value at risk if the stores don’t work. The profits being offered by the partner is uncertain and understandably low, the company would be better off staying away from this market. The fourth store in Hong Kong can give Jollibee the brand awareness to expand its operations in the country. This could be useful in attracting better partners. However given that the current stores were unable to attract Chinese customers as well as employees, the success of a fourth store is highly unlikely. It would be better for Jollibee to concentrate on improving the operations of the current store than opening a new one at this juncture. The Daly City is currently best opportunity for expansion for Jollibee. With a huge affluent Philippine population and relatively less competition prospects for the success of this store were bright. Also, like in Guam, California has a large population of Asian American which the company could target with changing the menu a lot.

Brand Building Essay Example | Topics and Well Written Essays - 1000 words

Brand Building - Essay Example Brand image is developed with time through strategies such as promotional campaigns and maintaining a consistent theme such as superior quality (Kotler & Keller, 2005). Conversely, brand image can only be authenticated by customers’ direct experiences. Therefore, proper segmentation, positioning and targeting are imperative to ensure that customers appreciate the company’s brand image. The purpose of this paper is to consider the renowned Samsung brand, discussing various strategies through which the company develops and maintains its position in the market. Part 1 The Samsung brand is one of the most renowned international brands. The Samsung brand encompasses a number of subsidiaries and affiliated businesses, which operate under the Samsung Group, a South Korean conglomerate headquartered in Seoul’s Samsung Town. Steve, who is a close friend, is an extremely loyal customer of the Samsung brand (Kotler & Keller, 2005). From his cell phone to his television and other technological devices, Steve only trusts the Samsung brand. According to Steve, his loyalty to the Samsung brand can be attributed to the company’s robust brand building activities. Steve argues that Samsung’s frequency programs and brand image building activities sustain his loyalty to the brand. ... Steve gave an instance of when his Samsung Galaxy Tablet experienced audio difficulties and upon taking it to a Samsung service centre, the problem was fixed almost instantly at no cost. Therefore, Samsung maintains and reinforces its positive brand image, thus maintaining the loyalty of customers such as Steve. Trust plays a pivotal role in enhancing attitudinal and behavioural loyalty to the Samsung brand (Clottey, Collier & Stodnick, 2008). Since Steve trusts Samsung products, as well as the brand’s positive image, he believes that Samsung’s competitive brands such as Toshiba, Sony and Nokia are relatively unreliable, particularly with regard to the quality of their products, as well as after sales services such as servicing, repair and maintenance. Steve also believes that certain competitive brands are targeted at specific markets such as Asian markets in the case of Toshiba products. Based on Steve’s assertions, it is clear that Samsung’s brand equit y is extremely strong, thus the Samsung brand is one of the company’s most valuable assets, which consequently enhances the financial value of the company (Jensen & Hansen, 2006). Elements of the Samsung brand that speak to its extensive brand equity include customer recognition of visual elements such the Samsung logo, as well as recognition of the brand’s values such as quality. The brand has, therefore, been able to position itself positively in the customer’s mind. The superior quality of Samsung products and the effectiveness of its frequency products make the brand preferable to customers within the target market. Part 2 According to Kotler & Keller (2005) segmentation entails dividing the market into small groups or